Hong Mei began sharing her entrepreneurial journey on XiaoHongShu in February 2023, with the goal of using personal storytelling to raise brand awareness. Two years later, she has grown an audience of over 26,000 followers across platforms, and her content has reached more than 1 million organic views.

Her strength lies in crafting consistent, emotionally resonant storytelling that connects deeply with her target audience. In 2024 alone, she conducted 6 training workshops, helping over 600 business owners learn how to build meaningful connections with their audiences through XiaoHongShu.

In 2025, Hong Mei made the decision to transform her years of hands-on experience into a structured, repeatable framework — to give back to the community.

She understands how hard it is to create content while running a business. For many, personal branding feels like “the last thing you want to do” — but it’s often the one thing that can truly set you apart. Through her 1-on-1 coaching, workshops, and supportive community, she hopes to help business owners avoid the long and winding road she once took — and instead, tell their story to the right audience, in the right way, from the very beginning.