创始人 IP 私教培训 Personal IP Private Class（9 hours）

为想认真经营自己品牌的人，可为你和你的团队提供专属、实战的内容指导。

你是不是也有这些困扰？
- 不知道从哪里开始做内容
- 账号没什么互动，不知道问题出在哪里
- 明明有想法，却不知道怎么表达
- 跟着别人做内容却没有效果？

这个私教培训服务，适合你这样的内容新手/初阶创作者/老板，
帮助你从0到1，清晰定位、输出内容、建立属于你的“个人品牌”。

你将收获什么？

1）明确你的个人品牌定位
谁是你该说话的对象？
你在观众心中想留下什么印象？

2）账号诊断与优化建议
头像、昵称、简介、内容布局全面梳理
如果你还没开始，我将手把手带你从零起步

3）适合你的内容方向设计
不再盲目模仿，找到属于你的内容风格
教你如何根据行业和受众制定长期内容计划

4） 标题、封面、文案逐条拆解
告诉你为什么观众不点开、为什么没人互动

5）视频内容建议与拍摄思路
适合你行业的表现形式（vlog / 干货 / 故事 / POV）
从拍什么 → 怎么拍 → 怎么讲 → 讲多长，给你清晰方向

6）陪跑两个星期
可以问我关与账号和内容问题

最多3位成员（IP老板 + 2位运营成员）

培训老师

Hong Mei CEOmom – The Olive Tree 品牌主理人、小红书创业者IP博主

Personal Brand & Content Coaching for Founders and Small Teams

Practical, tailored content strategy coaching for those who are serious about building a personal brand on XiaoHongShu.

• Does this sound like you?
• You don’t know where to start with content.
• Your account has low engagement and no growth.
• You have ideas, but struggle to express them.
• You’re following others, but not seeing real results.

If so — this private coaching program is made for you.

Designed for founders, new creators, and brand owners, this hands-on training helps you go from zero to a clear content direction, confidently building your personal IP on XiaoHongShu (RED).

What You’ll Gain from This Program

1. Personal Brand Positioning

We’ll clarify:

• Who should you be speaking to?
• What impression should your audience remember you for

Perfect for entrepreneurs who want to build influence, trust, and authenticity.

2. XiaoHongShu Account Audit & Optimization

• Full review of your profile: photo, name, bio, content layout
• If you haven’t started, I’ll guide you step-by-step from scratch
  Includes actionable tips to make your account searchable, professional, and engaging.

3. Custom Content Strategy Based on Your Brand

• No more copying what others do — find your unique style
• Learn how to create long-term content plans based on your industry and audience pain points

4. Headline, Cover, and Caption Coaching

• Why your content isn’t getting clicks or saves — we’ll break it down
• Real-time feedback on your drafts
• Learn to write high-converting, SEO-friendly headlines

5. Video Ideas & Storytelling Frameworks

• The best content format for your industry (Vlog / POV / Behind-the-scenes / Education)
• From “What to shoot” → “How to shoot” → “What to say” → “How long it should be”
• Learn how to keep viewers watching and increase retention

6. 2 Weeks of Follow-Up Support

• Ask questions about your content and account
• Get feedback while you implement
  You're not doing this alone — I'm walking alongside you

Who is this for?

• Solo founders who want to grow a personal brand online
• Brand owners who want their team to support content creation
• Business leaders ready to show up confidently as themselves

Up to 3 people (you + 2 team members) can join this coaching together.

Coach: Hong Mei (CEOmom)

Founder of The Olive Tree • XiaoHongShu Entrepreneur Creator • Personal IP Coach

I’ve helped dozens of business owners find their voice and turn it into content that grows trust and drives real business results. Let’s do the same for you.