老板的小红书：打造个人IP，从拍摄到剪辑，轻松转化流量！
还在苦恼如何开始经营你的小红书账号？
拍了很多影片却不会剪，不知道怎么说才吸引人？
这堂专为创业者与中小企业主量身打造的小红书入门课，将带你从【账号定位】、【内容规划】到【影片拍摄+剪辑实操】，真正打造个人IP，把内容变现，让品牌被更多人看见！
你将学到：
内容策略 + IP打造
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小红书账号与内容的基本规则
– 避开新手误区，掌握平台玩法
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创业者IP打造
– 如何制作有价值、能引起共鸣的笔记
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找准你的目标受众
– 明确你要吸引的人是谁
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对标账号分析
– 借鉴成功案例，制定方向
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内容主题规划
– 教你一套可持续产出内容的方法
实战操作：拍摄 + 剪辑教学
1. 日常拍摄实用技巧
– 拍什么？怎么拍？手机也能拍出品牌感
2. 零基础剪辑教学（使用 CapCut）
- 导入素材
- 剪出重点画面
- 录制旁白
- 加入字幕、音乐、封面
- 输出发布
3. 完成你的小红书第一支作品
– 边学边做，课程当天剪完一支影片并发布！
Build Your Personal IP with Content, Filming & Editing — Even If You’re a Beginner!
Still struggling to start your XiaoHongShu account?
Not sure what to post, how to film, or how to edit your videos?
This beginner-friendly course is specially designed for entrepreneurs and small business owners who want to build their personal IP on XiaoHongShu, grow brand exposure, and turn followers into real sales.
We’ll guide you step-by-step — from account setup, content strategy, filming, editing, all the way to posting your very first video!
What You’ll Learn
Content Strategy & Personal Branding
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XiaoHongShu Account & Content Rules 101
– Avoid beginner mistakes and understand how the platform works
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Personal IP for Entrepreneurs
– Learn how to create content that feels authentic and builds trust
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Find Your Target Audience
– Know exactly who you’re talking to and how to attract them
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Benchmark Analysis
– Study successful accounts and define your own direction
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Content Planning for Founders
– Learn a repeatable system to create consistent brand content
Hands-On Video Creation & Editing (Beginner-Friendly)
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How to Film Daily Business Content
– What to shoot, how to shoot with your phone, and simple tricks to look more professional
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Basic Video Editing Tutorial (CapCut)
You’ll learn:
- Importing raw footage
- Selecting best scenes
- Recording a voiceover
- Syncing video to voice
- Adding subtitles, music & a cover page
- Exporting your video for posting
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Create & Publish Your First XiaoHongShu Video
– You’ll finish and post your first video during the class!
Post-Class Support
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2-Week WhatsApp Group Follow-Up
– Continued support, feedback, and encouragement as you begin posting consistently.
